A Legacy of Authentic Influence
Experience
Built on Relationships,
Driven by Results
Influence Agency was founded with a single conviction: that the most powerful marketing is rooted in genuine storytelling. We started by connecting European food brands with local creators who truly loved what they were promoting.
Over the years, that conviction has taken us across three continents. Today we operate from Amsterdam, Riyadh, and Casablanca — with a curated network of food and travel creators who collectively reach a vast global audience.
Our clients range from global hotel groups and premium restaurant brands to destination tourism boards and luxury lifestyle labels. What unites them is a desire for campaigns that feel real — and perform.
How We Got Here
Founded in Amsterdam
Started as a boutique agency connecting European food brands with local creators.
Expanded to MENA
Opened our Riyadh office and built a dedicated network across Saudi Arabia and the Gulf.
Morocco Hub Launched
Established our Casablanca presence, unlocking North Africa's fast-growing creator economy.
Campaigns Delivered
Crossed a major milestone — successful campaigns across three regions with significant combined reach.
Our Values & Principles
Authenticity First
We only partner with creators whose voice genuinely aligns with the brand. No forced fits, ever.
Creative Thinking
Every campaign starts with a fresh idea. We never recycle templates or copy what worked before.
Brand Safety
Rigorous vetting of every creator ensures your brand is always in safe, professional hands.
Results Driven
We measure everything. Every campaign is tracked against clear KPIs and reported transparently.
Regional Depth
Our teams are local. We understand cultural nuances across Europe, the Gulf, and North Africa.
Long-Term Partnerships
We build relationships, not transactions — with both brands and creators.
Three Regions, One Vision
Europe
Amsterdam, Netherlands
Fine dining, luxury hospitality, culinary tourism
Saudi Arabia & Gulf
Riyadh, KSA
Premium food brands, destination travel, lifestyle
Morocco & North Africa
Casablanca, Morocco
Cultural travel, food heritage, emerging luxury
Ready to Build Something Remarkable?
Whether you're launching a new product, entering a new market, or looking to deepen your brand presence — we'd love to hear about it.